The Benefits of Working with One Agent
PROS vs. CONS

AS A BUYER’S SPECIALIST

1. Pay full attention to the buyers needs

2. Buyer can talk freely, everything said is held in
confidence

3. Suggest alternative solutions, increasing the supply of appropriate properties

4. First opportunity to view new listings always given to those who have committed

5. Will give advice accompanied by facts to assist in making an objective evaluation of the property both positive and negative aspects

6. Educate the buyer by comparing competing and closed properties

7. Educate the buyer by planning a negotiating strategy

8. Suggest procedures that will strengthen the buyers negotiating position

9. Price counseling will be given to buyer with all recent sales data

10. Contract will be written with buyer protective clauses included

11. Financing alternatives will be suggested that have the buyers best interest in mind

12. Negotiate on behalf of the buyer

13. Continue service to the buyer during negotiation, by searching for other appropriate properties for the buyer, to enhance the buyers negotiating position

14. Strengthen the buyers negotiating position by telling about past offers and any other information about the sellers that would aid the buyer

15. Share all information about the seller that would aid buyers position

16. Follow through after the purchase contract has been negotiated attempting to solve problems to buyer’s satisfaction.

17.Be available to buyer after closing. Keep all information
confidential and provide assistance and referrals.

AS A BUYER’S SUBAGENT

1. Maintain loyalty to seller’s needs

2. Tell seller all that you learn about buyer that would
enhance sellers negotiating

3. Focus on the seller’s property only

4. Lower level of responsibility to the buyer

5. Material facts and positive aspects will be given but
negative aspects of the property will not be mentioned

6. Protect the seller by not comparing properties

7. No education outside material facts

8. Implement negotiating strategy that will strengthen the
sellers position

9. Price counseling will be given to support the seller’s
price

10. Contract will be written to protect the seller from buyer protective clauses

11. Financing will be directed to protect the seller’s interest

12. Negotiate on behalf of the seller

13. During the term of negotiation, continue to market the sellers home in an attempt to receive a competing offer for the seller

14. Maintain the strength of the sellers by not discussing the details of previous offers or financial position or need to sell

15. Share all information about the buyer that would aid
sellers position. Any information about the buyer must
be disclosed

16. Follow through after the purchase contract has been
negotiated attempting to solve problems to seller’s
satisfaction

17. Be available for the seller only after the closing